Tuesday 15 March 2011

Final Design & Thoughts


So this is my final piece and i'm quite pleased with the outcome.  After messing around endlessly i now feel that the text balances out with the curviness of the paper form so everything flows nicely round the page and you eye are guided from the title to the writing at the bottom by the curvature of the droplet.

My decision to use silhouette letters has paid the price a bit, they are a bit uneven and the 100 is out of focus and quite blurry although still readable. But i just didn't want to pick a font from photoshop and whack it on the poster, anyone can do that. I wanted to try something different and although it hasn't fully paid off, i think it still produces a very nice effect, it subtle, not in your face. It has a calm affect I think. The colours in the design are of a warm nature trying to create a pleasurable viewing experience for the viewer

With the paper sculpture i had fun developing the shape over the past couple of weeks. Its good to start with an idea and just keep progressing with it until you come out with a final outcome, its quite satisfying. The shape itself it nothing special really, its all in how its photographed as the angle is a crucial thing. As there were only certain angles where it would produces this teardrop shape. But it was worth it as i think its an interesting take of the teardrop form, each of the strips look like the bare essence of the structure help keeping it up.

Moving on, throughout my sketchbook i made clear that this poster did have a rough concept behind it, and that develop through out the project through doing research. For me now, this shape represents the start of something, the first drop of ink on a new design. Or in a more general sense a start of something new for the company or a sign that theres still lots more to come from them despite their age. You can read into it as much or a little as you want its just there to be interpreted.

Overall i have enjoyed this project, it was a challenge at first, getting to grips with the paper but in the end i have learnt a great deal which will be most certainly valuable in the future  

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